NOT A NEW TV, BUT A NEW CATEGORY OF TELEVISION

Out with the old, in with the all-new 4k OLED, the World’s most advanced TV ever. OLED TV uses a new display technology called OLED (Organic Light Emitting Diodes). OLED televisions are brighter, more efficient, thinner and feature better refresh rates and contrast than either LCD or Plasma. Simply put, OLED TVs deliver the best picture quality ever!

An OLED display works without a backlight; thus, it can display deep black levels and can be thinner and lighter than a liquid crystal display (LCD). In low ambient light conditions (such as a dark room), an OLED screen can achieve a higher contrast ratio than an LCD, regardless of whether the LCD uses cold cathode fluorescent lamps or an LED backlight. Contrast Ratio is considered the key indicator of picture quality. OLED TV has self-lighting pixels that can switch off completely to achieve perfect black for infinite contrast, so images come alive with breathtaking detail.

OLED TVs display a wide gamut of accurate colors and because colors look best against a pure black background, images are now more vibrant and detailed. When you see OLED TV for yourself, you’ll truly understand. The exceptional picture quality holds up even from wide viewing angles, so don’t be afraid to load up the couch.

OLED technology enables a design that is ultra-thin and light. It’s supremely elegant, and as lovely on a tabletop as it is wall-mounted. Available in both flat & curved models.

Full HD or 4K Models? Choose LG OLED in either Full HD 1080p–so your Blu-rays and more will look better than ever–or next-generation 4K for supreme clarity.
WHICH OLED TV IS RIGHT FOR YOU?

55” (55EC930T) or 65” (65EG960T)

The Path To Perfect Black

Almost a century of television evolution has led LG to realize the ultimate display. A history of major breakthroughs was necessary to bring us here… Browse through each of the TV types below to learn more about its place in TV history.

Cathode Ray Tube (CRT)

Cathode TV“Tube” TV was the grand-daddy of it all, first in black-and-white, then color, in 1953. Picture quality was seriously limited and the physical design was awkwardly deep.

Plasma tvPlasma

Using small gas-filled cells, plasma enabled a flat screen and improved black levels. Still relatively bulky though, they run hot, and the black levels are not perfect.

LCD TVLCD

Liquid Crystal Displays used a bright backlight inside a thin form factor, delivering a crisp image. But contrast ratio suffers, particularly when the TV is viewed at an angle.

LED TVLED
With an LED backlight, LCD TVs could be even thinner, brighter and more energy efficient, although the inherent limitations of LCD remain.

OLED TVOLED
Today, organic light-emitting diodes create a picture with perfect black for infinite contrast and a wide viewing angle, while maintaining an ultra-slim design.

What’s on the market today

The only company that currently produces bigger screen OLED TV panels is LG Display. LG Electronics has several OLED TV models on the market – ranging in size from 55″ to 77″. Some of these are flat, and some are curved (and the high-end 77EG9900 is a bendable TV).

Rollable and transparent OLED televisions?

Like we said before, OLEDs can be made flexible, or transparent. LG is actually developing a 60″ 4K rollable TV – with an aim to have it ready by 2017. This will indeed give TV designers a freedom of design and totally redefine the TV of the future.